Private proposal · Fall 2026

Texas.Friday nights.Built for scale.

A private proposal from The WheelHouse Collective to the founder of the Texas Football League. Everything TXFL needs to launch across four cities by mid-December, and everything required to keep scaling through the first season, delivered by one accountable partner.

See the engagement→Reveal the investment↓

Launch cities

35K+

Seat venues

$49.99

Entry ticket

Dec 2026

League launch

Houston·Dallas·West Texas·Austin

01The opportunity

A category-defining Texas sports property with no direct comparable in the region.

TXFL enters the market with a bold format, strong price-to-capacity economics ($49.99 entry point, 35,000+ seat venues) and a four-city footprint anchored in Houston, Dallas, West Texas and Austin.

What it needs now is the commercial and marketing engine to convert that vision into a sold-out, sponsor-backed launch by mid-December, and to keep it moving through the season and beyond.

Founding-season sponsorship

Seventeen founding sponsorships to place, from Legacy at $1.5M down to Game partners at $75K.

Four-city ticketing sprint

Anchored to a $49.99 entry point across 35,000+ seat venues in Houston, Dallas, West Texas and Austin.

Culture-first activation

A post-game concert format that turns game day into the biggest live event of the week.

02Why the WheelHouse Collective

One senior operator. Full ownership of the marketing and commercial function.

TWC handles strategy, planning, management, oversight, relationship building and relationship management, and network introduction and leveraging directly. Execution is delivered by TXFL or by TWC's curated network of partners and agencies, scoped and priced to fit the league's budget.

Sponsorship & Partnerships

Prospecting, pitch construction, deal navigation and close across every founding-tier category.

Go-to-Market Strategy

Launch planning across Houston, Dallas, West Texas and Austin, sequenced against the mid-December launch.

Fractional CMO Leadership

One accountable seat at CMO / Director level across every marketing discipline the league needs from day one.

Ticketing & Fan Acquisition

Marketing strategy anchored to the $49.99 entry point and the 35,000+ capacity target per city.

Social & Content Direction

Channel strategy, content calendar direction and community management setup.

PR & Media Strategy

Narrative, messaging and media strategy coordination through launch and season.

Sponsor Activation Planning

Turning signed sponsor contracts into on-the-ground activations, per city, per game.

Vendor & Agency Management

Briefing, selecting and managing the agencies and freelancers who handle production and executional delivery.

Marketing Operations & Reporting

Cross-functional reporting, KPI tracking and sponsor ROI infrastructure.

A note on scope

How TWC works with partners

TWC operates as a single senior operator, not a large agency with a bench. All strategy, planning, management, oversight, relationship building and relationship management, and network introduction and leveraging are handled directly by TWC.

Execution is delivered either by TXFL or by TWC's curated network of partners and agencies, based on pricing and budgets that TWC will source, compare and quote. TWC scopes, briefs, selects and manages those partners on TXFL's behalf, ensuring quality and cost control while budget for their fees sits outside the TWC engagement.

That same partner network is also a channel to farm sponsorship and additional brand partnerships through collaborative, success-based compensation agreements, extending TWC's reach without adding fixed overhead to TXFL.

03Engagement options

A simple way to start. A natural way to scale.

Begin on a pure success-fee basis with zero cash risk. Bring TWC on as full-stack marketing lead when momentum builds.

Recommended start

Option 01

Sponsorship & Partnerships Lead

Success fee only on deals TWC closes: 17.5% + expenses, or 15% + expenses paired with a retainer. No upfront cost. Minimal cash risk to TXFL.

Structure: 17.5% + expenses, or 15% + expenses & retainer
Time: Scoped to sponsorship program
Cash risk: Zero to minimal
Best for: Starting today, before the season

What TWC brings

· Sponsorship strategy, prospecting and outreach across all four cities
· Pitch refinement and deal navigation
· Direct intros across banking, automotive, fashion, tech, telco, FMCG, medical, travel and energy
· Direct intro to EMPIRE Records for co-branded launch content
· Access to FEEDZ, the AI-powered fan engagement platform

Option 02

Full-Stack Fractional Marketing Lead

Scale-up

Acting at CMO / Director level across every discipline needed to launch and grow a professional sports league. Sponsorship remains folded into scope on the same success fee.

Structure: Monthly retainer
Time: 40 hrs / month
Cash risk: Reduced pre-revenue
Best for: One seat over the entire function

Scope includes

· Go-to-market strategy across all four cities
· Sponsorship strategy, prospecting and close (folded in)
· Integrated campaign planning and execution management
· Social, content and channel management
· Fan acquisition and ticket-sales marketing
· Media, PR and vendor / agency management

Budgetary note

Production costs & T&E

All production costs and related travel and expenses (T&E) are the responsibility of TXFL and must be covered by the league. This is a direct reflection of the budgetary restraints and capabilities that come with a pre-revenue launch, and it keeps TWC's fees aligned to strategic and commercial outcomes rather than absorbing production overhead.

TWC will scope, brief, source and manage every production partner and executional vendor on TXFL's behalf, but the hard costs for creative production, event build, media buying, travel, accommodation and on-site execution sit outside the TWC engagement fee.

04The technology layer

FEEDZ. The platform that changes the sponsor conversation.

TWC brings direct access to FEEDZ, an AI-powered creator and fan engagement platform purpose-built for sports organisations. Not a generic influencer tool: infrastructure designed specifically for clubs, teams and leagues.

For a brand-new league, walking into a sponsor pitch with a live, measurable fan-activation infrastructure, not a promise but a working system, is a genuine differentiator that materially strengthens close rates and can accelerate additional activation revenue post-launch.

F.01

Surface your real creators

Players, teams and operators are all potential creators. FEEDZ identifies TXFL's most engaged fans, athletes, staff and local creators already making content, scored by club affinity and influence. No large follower counts required.

F.02

Managed ambassador network

Turns those fans into a campaign-ready roster: briefs, content approval and payments handled at scale.

F.03

Tied to real outcomes

Every activation tracked against reach, engagement, ticket-sales lift and sponsor ROI on a unified dashboard.

F.04

First-party sponsor inventory

Converts owned channels into creator-powered communities, backed by fan data TXFL actually controls.

05The culture layer

EMPIRE Records. A direct line to Texas culture.

Beyond sponsorship and platform technology, TWC brings a direct introduction to EMPIRE, the independent label and distribution company with deep Texas roots across hip-hop, country and viral pop. Co-branded launch content, artist appearances at flagship city events, and culturally authentic activation that generic entertainment partnerships cannot replicate.

Shaboozey

Watch on YouTube →

Texas-based country / hip-hop crossover star, releasing chart-topping music via American Dogwood in partnership with EMPIRE. His label has been exploring live sports-entertainment integration.

Gavin Copeland

Watch on YouTube →

North Texas viral musician recently signed to the label.

06Sponsor target categories

Real appeal across every category that buys Texas.

The four-city footprint and FEEDZ-powered fan data give brands a way to reach hyper-local communities authentically, not just broadcast to them at scale.

Category	Example targets	Tier fit
Banking & Financial	Chase, Frost Bank, Comerica	Legacy / Founding
Automotive	Toyota, Ford, Tesla, Chevrolet	Legacy / Presenting
Energy / Oil & Gas	Shell, BP, Aramco, ExxonMobil	Legacy / Presenting
Medical & Healthcare	Methodist, MD Anderson, Baylor Scott & White	Presenting / Category
Travel & Transport	Expedia, Uber, Lyft, American Airlines	Presenting / Category
Fashion & Retail	Dick's Sporting Goods, New Balance, Adidas	Presenting / Category
Tech	Dell, Samsung	Legacy / Innovation
Telco	AT&T, T-Mobile, Verizon	Presenting
FMCG / Beverage	Pepsi, Powerade, Starbucks	Category / Game
QSR / Food	Raising Cane's, Whataburger, Chick-fil-A	Category / Game

The grassroots, creator-powered nature of the FEEDZ platform is especially compelling to brands in fashion, FMCG, QSR, medical and travel categories, since these sponsors prioritise authentic, community-level reach over pure impressions.

07Roadmap

From a standing start in July to a New Year's Day 2027 kickoff.

Nine phases from July 2026 through the close of the inaugural season between February and mid-March 2027. Every week accounted for, every deliverable owned.

Phase 01
Jul 1–15, 2026
Alignment & setup
Scope confirmation, target prospect lists, materials brief, FEEDZ onboarding.
Phase 02
Jul 15–Aug 31, 2026
Sponsorship outreach
Active prospecting, warm intros (incl. EMPIRE / Shaboozey), first pitch meetings.
Phase 03
Jul–Sep 2026
Campaign build
Ticket marketing strategy, fan acquisition plan, social infrastructure, FEEDZ activation setup.
Phase 04
Sep–Nov 2026
Close & activation prep
Sponsorship negotiation and close, four-city activation planning, PR strategy finalised.
Phase 05
Dec 1, 2026
Main campaign launch
New Year's Day game campaign goes live: full PR wave, ticket sales sprint, sponsor activations switched on, EMPIRE launch content in-market.
Phase 06
Jan 1, 2027
Season kickoff
New Year's Day game. All systems live: sponsor activations, FEEDZ fan campaigns, PR, ticketing, artist appearances across all four cities.
Phase 07
Jan 2027
In-season stabilise
Performance review, retention campaigns, first sponsor renewal conversations, weekly game-day activations.
Phase 08
Feb – Mid March 2027
Season close
Regular season wraps between February and mid-March depending on games played. Playoff and finale marketing, sponsor extension pitches, mid-season expansion campaigns.
Phase 09
Mid March – April 2027
Season optimisation
Full-season data review, CMO transition decision point, Year 2 planning and sponsor renewals.

Objectives & KPIs

Pre-launch

Qualified prospects contacted, pitch meetings booked, deals in negotiation, FEEDZ ambassador roster built, ticket waitlist signups.

Objectives & KPIs

Launch

Sponsor deals closed and activated, ticket sales vs. 35K capacity, PR reach, FEEDZ activation volume, launch-week engagement.

Objectives & KPIs

Post-launch

Sponsor renewal rate, upsell revenue, month-over-month ticket trend, ambassador participation, sponsor-reported ROI.

08Investment

Fees, structured to de-risk the launch window.

Aligned to outcomes. Reduced cash burden pre-revenue. Standard rate once the league is live and generating revenue.

Option 01 · Sponsorship & Partnerships

17.5%+ expenses

Or 15% + expenses & retainer when paired with Option 02.

A single Legacy-tier sponsorship close at $1.5M alone represents $225,000 to $262,500 in success fees plus expenses. Strong incentive alignment. Minimal cash risk to TXFL.

Option 02 · Fractional Marketing Lead

Pre-revenue · July to November 2026

Slide to model your monthly cash retainer. As the retainer moves from the minimum to the maximum, the monthly deferred amount and the Dec 1, 2026 lump sum adjust in real time.

Monthly cash retainer

$4,500/ mo

Monthly deferred

$6,000/ mo

Minimum · $4,500 (deferred $6,000)Maximum · $10,500 (deferred $0)

Item	Detail	Monthly
Cash retainer	TWC Executives' time on the project	$4,500
Deferred balance (accruing)	Standard executive rate is $10,500 / mo; balance defers to Dec 1, 2026	$6,000
Total cash commitment (5 months)	Jul – Nov 2026, paid monthly	$22,500
Total deferred lump sum	Due Dec 1, 2026 · Launch of the New Year's Day main campaign	$30,000

The retainer also includes the sponsorship & partnership success fee of 15% + expenses on all closed deals, payable on the date the sponsor disburses the agreed-upon financials.

Post-launch · December 2026 onward

Item	Detail	Amount
Executive retainer	Standard rate, TWC Executives' time only	$10,500 / mo
Deferred lump sum	Due Dec 1, 2026, clears the accrued balance	$30,000
Total due at launch window		$40,500

Please note

· All deferred payments are due in a single lump sum on December 1, 2026, the launch of the main campaign for the New Year's Day game.
· The retainer applies only to TWC Executives' time on the project. It excludes expenses (Travel, Accommodation and Entertainment), production and design costs, and any 3rd-party agency or vendor fees.
· All production costs and related T&E must be covered by TXFL, in line with the agreed budgetary framework.
· Any additional services or collateral outside the agreed set of deliverables (for example, a dedicated website) will be scoped and billed separately.
· Sponsorship and partnership success fees of 15% + expenses on all closed deals are payable on the date the sponsor disburses the agreed-upon financials.

Optional at launch

CMO transition

If both sides are satisfied by December, TWC can transition into a full CMO appointment at which time a renegotiated salary and equity package will be discussed, reflecting the broader scope of owning all marketing and commercial strategy under one seat for a minimum duration of 24 months.

Requirements from TXFL

Fast turnaround on collateral, brand assets and sponsor-specific materials.
A single point of contact for approvals during the July 2026 to Jan 2027 window.
Budget planning outside TWC fees for paid media, launch PR, per-city activation production, FEEDZ platform licensing and creator incentive budget.
Budget for the agencies and freelancers that will handle production and executional delivery, briefed and managed by TWC.

The invitation

Let's build something Texas won't forget.

One accountable partner covering sponsorship, marketing strategy, technology-enabled fan activation and culturally relevant Texas entertainment partnerships. Built to scale from July to a four-city launch in December, and into a full first season beyond.

Start the conversation About the WheelHouse Collective